
Concentration diminishes, there isn’t anything more to read on the screen and attention shifts from words (“….when is it going to finish”) to mimicry, gesture expressiveness and the tone of the reader.
The content gets lost among thousands of details never noticed till now.
Our recipe to deliver a message and its contents to readers includes summarizing a report with titles then linking them to dozens of attractive and captivating images which scroll down the screen and fight the boredom in the room. Because on a subconscious level, you never miss a beat.
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